Xuan Huong Vien — Vietnamese Matcha

Origin

The Lam Dong highlands

Our tea is grown in the red basalt highlands of Lam Dong, Vietnam — a region with decades of experience in growing and processing oolong tea.

That experience has a date. From the late 1980s and through the 1990s, oolong cultivars were brought from Taiwan into Lam Dong, and in the decades that followed the region learned to grow and process oolong for export. Those cultivars, that ground and that experience are what Xuan Huong Vien is built on.

Vietnamese basalt. Lam Dong oolong. Japanese matcha techniques.

The result is a matcha with an identity of its own — not Japanese matcha, but Vietnamese matcha, made from Lam Dong oolong cultivars using Japanese matcha-making techniques.

What makes Xuan Huong Vien different?

A different tea cultivar. Xuan Huong Vien is made from oolong cultivars grown and developed in Lam Dong, rather than the specialised cultivars commonly used for Japanese matcha. That difference in plant is the foundation of a matcha with its own Vietnamese origin and identity.
A distinctive land, and a distinctive cup. The tea grows in the Lam Dong highlands at around 850 metres, on red basalt soil, with cool temperatures and high humidity. Together with the oolong cultivars grown here, those conditions give Xuan Huong Vien its profile — bold, clear and deep, with a gentle, smooth finish and low astringency. It holds its own in milk, so it works both for drinking straight and for matcha latte.
A certified organic growing area. 32 hectares of tea gardens certified to Vietnam's national organic standard TCVN 11041-6:2018. This certification is not equivalent to USDA Organic or EU Organic certification.

Shade netting drawn over the tea gardens before harvest — Shade netting over the gardens, Lam Dong

Production

How our matcha is made, and how quality is controlled

Xuan Huong Vien is the brand, and LUANANH TRADEX CO., LTD is the company responsible for the product standard. Production and packing are carried out at a partner facility of our choosing in Bao Loc, under a written manufacturing agreement and to defined technical requirements. We hold the product registration, and we are responsible for the specification, the testing, the packing format and the labelling on every order.

From leaf to tencha

Leaf is shaded before harvest. After picking it is steamed to limit oxidation, then dried and de-stemmed to make tencha, before milling into matcha powder.

Stone milled

Tencha is milled slowly between granite wheels. The milling speed is controlled to limit the heat generated, which is what preserves the colour, the aroma and the sensory character of the powder.

Packed at the certified facility

Processing and packing are carried out within the scope of the facility's certification, to the requirements agreed with you. For private-label orders the product is packed and labelled at the same site.

Lot identification

Every finished lot carries a lot number, with the production, testing and packing records for that lot held against it and provided on request. Material from different harvests is blended to keep the product consistent.

Testing and certificates of analysis

Testing is carried out to the quality and food-safety parameters agreed with you. Where your specification or your market requires a certificate for the specific lot, we arrange lot-specific testing before shipment.

Credential	Held by	Status
TCVN ISO 22000:2018 Preliminary processing, processing and packing of oolong, green, black and pu-erh tea	Production facility Bao Loc, Lam Dong	Valid to Nov 2027
US FDA Food Facility Registration Registration number supplied on request	Production facility Bao Loc, Lam Dong	Current
Organic certification, TCVN 11041-6:2018 32 ha of certified tea gardens	Raw-material zone Bao Lam, Lam Dong	Valid to Dec 2026
Product self-declaration Filed under Decree 15/2018/ND-CP	LUANANH TRADEX CO., LTD	Current

Certificate copies are provided at the supplier-qualification stage. The FDA entry is a food facility registration — not an FDA approval or certification.

A granite mill wheel with freshly milled matcha powder — Granite mill, turning slowly

Products

Grades and packing

De-stemmed tencha leaf on the sorting line before milling — Tencha — de-stemmed leaf, before the mill

Ceremonial

Our top grade and our flagship. Made from the most selective pluck, for drinking straight — tea houses, specialist retailers and private-label ceremonial lines.

Premium

The same shading and the same processing, differing in leaf selection. For retail tins and everyday service, where the tea is still tasted rather than hidden — a clear, balanced cup.

Shading periods, particle size and the rest of the specification are stated per grade on the specification sheet, available on request.

Packing

Bulk

Foil bags and cartons for repackers, cafés and food manufacturers. Packing format arranged to your requirement.

Retail packs

Finished goods under the Xuan Huong Vien brand — 100 g tins and zip pouches, labelled and ready to go straight onto your shelf.

Private label

Private label is part of how we supply, not an exception. Product is made to the specification, packing format and labelling agreed by both sides in writing.

Minimum order. From 50 kg for a trial and from 200 kg for a production run, depending on grade and packing format. Repeat orders are planned against your forecast.

Talk to us about an order

Working together

How an order runs

We would rather set out the sequence plainly than let you discover it one email at a time, so you know each step before you order.

Enquiry

Tell us the grade, the volume and the destination market. We reply within one working day, and set out what we can supply and on what terms.

Sample

Once we have discussed the grade, the volume and the market, we send 50–100 g of each grade you want to evaluate, with the specification sheet for each.

Specification

We agree quality, packing format, labelling and the documents your market requires, in writing, before anything is made.

Trial order

First orders run small on purpose — enough to test the tea, the packing and the paperwork together before moving to regular volumes. Payment terms are set out in the quotation.

Production and shipment

Produced and packed to the agreed specification, then shipped with the document set for your market, under a lot number that ties the consignment to its production and testing records.

Documentation

The document set for your consignment

Certificate of analysis (COA)

The certificate covering your consignment, to the parameter set agreed with you — heavy metals and microbiology as a baseline, with residue panels and any market-specific tests added to your specification.

Health certificate

Prepared where the import market or its authorities require one, in the form that market requires.

Certificate of origin

Prepared under the origin rules that apply to your destination market, and to the form your order requires.

Facility certification

The production site’s ISO 22000:2018 certificate and its US FDA food facility registration details, provided during supplier qualification.

Commercial set

Commercial invoice, packing list and bill of lading, prepared to match the delivery terms and the payment terms agreed for the order.

Three wood-fired matcha bowls, ash glaze, no two alike — Wood-fired chawan — ash glaze, no two alike

Handcrafted tea accessories from Vietnam

Ceramics made in small batches

Alongside the matcha, Xuan Huong Vien works with a ceramics studio in central Vietnam to develop small-batch tea accessories. The pieces are shaped and finished by hand, then fired in a wood kiln for five days and five nights. The interplay of fire, ash and glaze leaves its own natural variation on every piece — no two come out of the kiln quite alike.

Finished by hand, one piece at a time. Each piece differs naturally in form, wall thickness, lip and foot ring. Those small differences are part of how handmade ceramics are made.
Five days and five nights in a wood kiln. The long firing lets the fire and the ash work on the glaze surface, giving each piece its own tone and its own markings.
Glaze made from natural materials — mountain stone, clay, crushed aged seashell and dried bời lời bark.
Made for whisking matcha. The bowls carry the weight and the stability you want when working with a chasen. Reference size: 14 cm across, 9.5 cm tall.
Tested for food-contact safety. Tested for lead (Pb) and cadmium (Cd) migration, on samples taken across several firings.
Made in small batches. Not volume production. Each batch is limited, which suits gift sets, tea sets and the premium retail tier. Ceramics only — we do not manufacture bamboo whisks or scoops.

You deal with the founder directly

I founded Xuan Huong Vien. I work directly with the producer, choose the raw-material zone, set the quality requirements, and follow each order through before it reaches you. I am also the person who answers your email — usually the same day, and in plain English.

I started this company with one clear aim: to bring Vietnamese matcha of real quality within reach of buyers abroad. For a Vietnamese product to travel, quality is only the starting point. What matters just as much is transparency about origin, the testing behind it, a complete document set, and one person accountable from beginning to end. That part is my job.

If a batch is wrong, tell me. I would rather lose an order than have you find out from your own customers.

If you are looking for a Vietnamese matcha partner you can deal with directly, who answers clearly and stays with the order from first enquiry to shipment, I would be glad to hear from you.

Nguyen Thi Thu Trang

Founder · LUANANH TRADEX CO., LTD

Contact

Tell us the grade and the volume, and we will send a sample

If you would like to evaluate our matcha against your current supplier, write to us with the grade you use and roughly what volume you go through in a year. We will come back to you within one working day, and arrange samples once we know what you are looking for.

Email: contact@luananh.vn
Phone / WhatsApp: +84 934 344 134
Contact: Nguyen Thi Thu Trang — Founder

Registered company: LUANANH TRADEX CO., LTD
No. 28, Lot 1B, Trung Yen 11 Street,
Yen Hoa Ward, Hanoi, Vietnam
Business registration no. 0111059168
Brand: Xuan Huong Vien Matcha